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Thematic Architecture spells Class & Exclusivity!

The Times of India on July 30, 2011.

A home today goes beyond functionality and is also an expression of your unique taste, aesthetics and identity. XS Real has experimented with various exciting themes from across the globe in their xqsit apartment projects ranging from Italian, Spanish, Tudor, Chettinad, Pallava, French to Bali architecture. The best of these features have been recreated causing quite a buzz.

The company promoted by SG Prabhakharan is run by a large team of experienced professionals. With 14 successful projects in their kitty, they have completed about 3 million sq. ft and are planning to build an equal amount soon. What sets the company apart is the ethical practices and transparency in dealing. It has a strong culture of team support, sense of aesthetics and commitment to quality. The visionary brand has included green initiatives like rain water harvesting, terrace deck insulation, recycled water for flushing and gardening. Besides the amenities in the apartments, there are other common facilities like sports facilities, club house, swimming pool and so on which vary depending on the project.

Madhusudhan Karatgi, CEO, XS Real says, "We uniquely define spaces; each, a living, breathing edifice that emanates meticulousness and innovation. Our thematic residences pay homage to a particular style of architecture, we use the key elements and recreate them onsite. For instance, you will appreciate the overhanging Tuscan balconies at Siena, the glorious Arc-de-Triumphe at La Celeste or the unique Balinese architectural touches in Villa Bali, before Porur, Chennai. We have 3 different brands to cater to the aspirations of various market segments - xqsit - the high end range, Vibe - the mid-level range and FairSquare - compact homes for start-up couples.

S Suresh, CMO elaborated further; "We pioneered the concept of Bungalow Apartments in India with xqsit, combining the essence of a bungalow within the structure of an apartment. Villa Bali, Porur consists of 18 exclusive villaments inspired by the ornate Balinese architecture with high sloping roofs and water bodies around villaments creating a floating effect. Bella Tuscany Siena, Padur is a breathtaking ode to Tudor aesthetics. These 140 Tuscan Bungalow apartments with their elegant arches are a celebration of the Renaissance.

Vibe consists of a cluster of four apartments and the concept behind it is to allow nuclear families of relatives or friends, to stay together like a joint family, supporting each other. This allows one to enjoy both privacy and the comfort of togetherness.

FairSquare is targeted at young couples who are looking at buying their first home and consists of 2 and 3 bedroom apartments. These smart functional homes are ideal to suit their lifestyle. They offer value for money and aspirational amenities like swimming pool, gym, meeting hall, power back-up for common areas and so on.

The company is responsive to its customers` needs and provides effective post sales services to its patrons. The proof of the pudding is in the eating and XS Real has hundreds of satisfied customers like Abhishek who stays at La Celeste and says, "My experience with XS Real has been simply great"

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